The adidas Yeezy Boost sneakers are the result of a new collaboration between adidas and Kanye West that was first announced in late 2013. This came after the rapper was previous involved with Nike, adidas biggest competitor. The first editions of the adidas Yeezy Boost series were released in 2015, with a 750 version followed shortly after by the 350. In 2016 the 350 V2 version was introduced as part of Yeezy 3 Season. The start of this partnership came at a time when adidas have just introduced their Boost midsole. Kanye West encapsulated this new technology in a new, stylish way. Traditionally exposed, the Boost midsole is covered for this line. The success of the initial releases made adidas and Kanye to commit to a broader collaboration in June 2016. Adidas Yeezy Boost are one of the most sought after sneakers these days, with a hype matching the success of the renowned rapper.