Nike SB was introduced in 2002 as a subdivision of Nike, being focused on creating skate shoes. The brand took on this new niche for the first in 1997, at a time when Vans, DC Shoes, Globe, Emerica were already dominant on the market. Five years later Nike came up with the SB label, promoting it by signing well-known skateboarders such as Paul Rodriguez, Stefan Janoski or Eric Koston among many others. This is a strategy that always worked for Nike with signing athletes and this time was no different. Around the same time Nike SB skate shoes also started to be built with extra padding, triple stitching, high quality materials and the signature Nike Air Zoom insoles, advanced features that made the Nike SB a major player on the skate shoes market. Some of the most recognizable silhouettes include the SB Dunk, SB Blazer and SB Air Zoom Low.