adidas-consortium

adidas Consortium is a division of the adidas brand specialized on collaborations with sneaker boutiques around the world. Back in the 80’s adidas trainers started to be worn as lifestyle sneakers and a movement started all over the world. With the adidas Consortium editions the brand gives back to sneaker retailers all around the world , from Chicago and New York to London, Milano, Tokyo,Hong Kong and Paris. The collaborations usually feature new  versions of classic adidas trainers with the retailer’s logos on display along with the traditional three stripes logos. New colorways or patterns are usually the norm with these releases, this way sneaker retailers expressing their vision on various styles .The Superstar, EQT, Los Angeles and many more have been included in such collections over the years. Among the most popular adidas Consortium collections are the ones made in collaboration with UNDEFEATED, Livestock, Juice, Slam Jam and Hanon.