As the most dominant force in the footwear industry, Nike shoes continue to make a mark with new sneaker releases on a regular basis. The American giant was founded in 1964 by Phil Knight and Bill Bowerman back when they only operated as distributors for Onitsuka Tiger. This was the time when adidas was starting to collaborate with the tennis athletes and a new era was beginning. The Cortez and the Waffle Iron were two of the first sneakers ever released by the brand, both still having a strong presence on the market today. In the early 80’s the brand started to make more and more styles for athletes, especially for basketball. The Air Force 1 was introduced in 1982 and over decades it became the best Nike selling shoe. At that time the athletic sneakers were moving into the streets and they were becoming a lifestyle. The Swoosh was a fashion statement much like the Trefoil from adidas was. Collaborating with celebrity athletes is what made the brand what it is today, however. Micheal Jordan is the first that comes to mind as it is the most lucrative collab for the brand, making the Jordan a brand in itself for sneakers.Countless other athletes followed with new endorsements and their own lines, LeBron James being one of the more recent . The Nike shoes have evolved over time and incorporated the latest available technologies along with modern designs. The Air Max line remains one of the most renowned for the brand and it’s a great example for the evolution of the brand. Retro styles from the 80’s remain today a big part of Nike’s production and a big inspiration point for the never ending new styles that are released every year. Look for the latest releases for Nike shoes on our site and stay in sync with the latest from the brand.